The primary goal of countless small or large businesses is to increase online sales. Whether you run a small retail business or work for a vast eCommerce giant increasing sales through online mediums look a lot easier than it actually is. Fortunately, there are many ways you can make more sales online, many of which you can implement right away. Below are some amazing tips that focus specifically on strategies you can implement to increase online sales performance.
1. Don’t Lie In Your Sales Copy
Honesty in your copy is not only crucial to your business’ reputation, but it also promotes and encourages trust in your brand. Don’t make claims you can’t ratify or exaggerate. From your homepage to your email campaigns be honest, approachable and straightforward in all your sales copy. This principle also applies to how you position your business. If you’re a small company, take pride in that. Many customers are turning to smaller businesses because of the individual and more personalized service they can offer. Don’t try to be something you’re not.
2. Show Off Customer Testimonials
Customers feedback has never been more important. Your satisfied customers can provide you with one of the most valuable weapons in your arsenal that is their testimonials. The number of satisfied customers is considerably more influential than ever, so make sure you include customer testimonials and reviews about how wonderful your brand is. These might appear on your product pages, pricing page, landing pages and your home page.
3. Make a Sense of Urgency
It’s important to transparent and honest about who you are and what you do, but there’s no rule against creating a sense of urgency to persuade prospects to buy from you right now. Many consumers respond positively to incentives that create a sense of urgency, from time-sensitive special offers to limited-edition products. Although the ways you can accomplish this are as diverse as the products you can buy online, some strategies may be more effective than others.
4. Offer Money-Back Guarantee
One of the most powerful factors in a consumer’s decision not to buy something is risk aversion, the desire to avoid a potential loss. Why should someone buy your products? What if they don’t work, or the customer doesn’t like them? Even small purchases can carry the risk of “buyer’s remorse,” so overcome this objection from the outset by offering a bulletproof money-back guarantee.
5. Offer Fewer Choices
This concept is simply unthinkable. Surely offering more products is a great way to increase sales! Well, not necessarily. In fact, in many instances, a greater variety of choice can lead to indecision on the part of the prospect, which in turn results in lost sales. If you have a wide range of products, consider structuring your site or product pages in a way that offers visitors as few choices as possible. This reduces the possibility that the visitor will be overwhelmed by dozens of different products. Remember that the more choices you provide, the more likely a customer is to bounce and go elsewhere.
6. Make Checkout Process Easy
According to research, almost $4 TRILLION worth of online stuff was abandoned in incomplete shopping carts in the year 2018, of which 63% was potentially recoverable. This is a truly jaw-dropping statistic and one that reveals how crucial it is to nail your checkout process. Making it easier for the visitors to use and navigate your website will actually make them buy what you’re selling.
7. Provide Various Payment Options
Consumers have more choice than ever before of how they actually pay for goods and services. By offering more payment options, including newer services that are becoming popular, you’re making it easier for prospects to give you their money. Agreed, it can be a hassle to optimize your website to include various payment options, but doing so is a great way to increase online sales, particularly if your website has strong mobile traffic.
8. Invest in Quality Product Images
There’s compelling evidence that well-presented food actually tastes better than sloppily plated dishes. Given how important appearance is in relation to how we perceive things, it stands to reason that investing in quality product photography will have a similar effect on visitors to your site.
9. Implement Tiered Pricing
By including a tiered pricing structure, you can push people toward the middle option, the one you really want them to buy. Sure, some people will go for the most expensive option anyway but most will subconsciously avoid the decoy and choose the middle-tier option, which is precisely what you want them to do.
10. Add an Opt-In Pop-Up Offer to Push Them Over the Edge
If you’re looking to increase sales in retail, don’t ignore the potential of opt-in offers, prompts that encourage people to sign up for your newsletter, mailing list, or loyalty programs. Using opt-in offers can not only significantly increase the number of contacts in your database (a major asset for future email marketing campaigns), but also increase online sales in the short term. Consider having the pop-up be triggered by a site exit so visitors see it just before they’re about the leave the page. The more people that sign up for your newsletter or loyalty program, the more potential sales you can make in the future.