What exactly are display ads? Display ads are the image ads we all see on the websites that are usually on the top and sides of the pages. These image ads appear on specific sections of the website that are specifically reserved for paid advertising and are focused at generating a quick conversion.
Display Image Ad Sizes
But what is the best Image ad sizes to use? The wider banner ads perform better than their counterparts. According to Google, the most effective display ads are 336×280 or 300×250 pixel rectangles, 300×600 pixel half-page ads, and 728×90 or 320×110 pixel banners.
Below are the examples of some of the display image ad sizes we use:
970×250 – Billboard. A large ad format used above the main content. This size increases the ad’s viewability and engagement.
970×90 – Large Leaderboard. Significantly bigger than the standard leaderboard, this size gives you more room to engage and communicate with readers.
728×90 – Leaderboard that performs well above the navigation bar and/or main content.
768×640 – Tablet Landscape.
468×60 – this Banner size ad that is typically used when space can’t fit the 728×90 and is placed above the navigation bar and/or main content or between content sections with the web page.
300×1050 – Portrait ad used on the left or right sidebar to replace 300×250 ad zone or 160×600 ad zone.
160×600 – Wide Skyscraper ad that has high demand inventory and is used along the left and right sidebars.
120×600 – Skyscraper ad used along the left and right sidebars.
160×90 – A vertical medium-sized ad that is used in small ad zones.
300×600 – Half page ad that provides high viewability and engagement for advertisers.
336×280 – Large rectangle ad that performs well in side-bar and especially between organic content.
300×250 – Medium rectangle ad that also performs well in the sidebar and especially between organic content.
250×250 – this Square ad that is used in smaller spaces that cannot accommodate the 300×250 ad size.
Mobile Ad Sizes
Mobile ads are available in the following sizes for iPhone, Android, and other smartphones.
320×480 – Portrait Ad
300×250 – Medium Rectangle
320×100 – Large Mobile Banner
300x 50 – Small Banner
320×50 – Mobile Leaderboard